Poster Triptych
2025
Adobe Illustrator
Adobe InDesign
The intent of this project is to promote transgender recognition and call for compassion. These posters will highlight everyday Trans Visability by reminding passers by that these people are members of our communities we see everyday.
Target Audience:
Men, women, and alll genders, registered voters, ages 18 to 65, living in a city or urban community. Students, teachers, museum curatorrs, construction workers, lawyers, line cooks, and barbers.
Men, women, and alll genders, registered voters, ages 18 to 65, living in a city or urban community. Students, teachers, museum curatorrs, construction workers, lawyers, line cooks, and barbers.
Research:
I explored different photographs, symbols, and icons belonging to transgender culture. I considered different combinations of models.
I explored different photographs, symbols, and icons belonging to transgender culture. I considered different combinations of models.
Moodboard:
I gleaned images of transgender people in drag, at protests, and in casual settings. I also drew inspiration from posters and PSAs previously made for promoting transgender respect and recognition.
I gleaned images of transgender people in drag, at protests, and in casual settings. I also drew inspiration from posters and PSAs previously made for promoting transgender respect and recognition.
Ideation: I gathered my best examples of transgender people showcasing their individuality, and I narrowed it down to include people of color. The result is a Black nuclear family with a trans parent, a confident trans Latina senior, and non-binary Native Americans.
Sketches:
I experimented with placement of elements such as butterflies, the trans flag, the trans gender symbol, and listing their pronouns. The figures in my sketches are inspired by photographs of transgender people. My intent is to convey a person's essence through illustration. I used a variety of transgender models to explore capturing these individuals in their element.
I experimented with placement of elements such as butterflies, the trans flag, the trans gender symbol, and listing their pronouns. The figures in my sketches are inspired by photographs of transgender people. My intent is to convey a person's essence through illustration. I used a variety of transgender models to explore capturing these individuals in their element.
Typography:
I chose Open Sans for its high readability, legibility, and friendly appearance. This is a no-nonsense font to present hard facts while communicating emphasis on compassion. The elegantly understated curvilinear forms create a friendly font face, which compliments the humanist sensibilities in the illustrations.
I chose Open Sans for its high readability, legibility, and friendly appearance. This is a no-nonsense font to present hard facts while communicating emphasis on compassion. The elegantly understated curvilinear forms create a friendly font face, which compliments the humanist sensibilities in the illustrations.
Color:
I started out wanting to make this triptych series brilliant and colorful, however, I found that my digital drafts needed less competing hues. The trans flag colors blue, white and pink appear in each poster to represent trans visibility. Magenta is the brand identity color for the Advocates for Trans Equality.
I started out wanting to make this triptych series brilliant and colorful, however, I found that my digital drafts needed less competing hues. The trans flag colors blue, white and pink appear in each poster to represent trans visibility. Magenta is the brand identity color for the Advocates for Trans Equality.
Drafts:
I used a dark-colored background to create contrast and tone, however, the overall tone became dark and brooding. The typography, while very bold, does not need to be this aggressive. I made large trans buttons to ensure legibility, but they could look more believable.
I used a dark-colored background to create contrast and tone, however, the overall tone became dark and brooding. The typography, while very bold, does not need to be this aggressive. I made large trans buttons to ensure legibility, but they could look more believable.
Final:
I simplified the designs, carefully removing non-essential elements and brightening the tone. The typography here supports the austerity of cold-hard-facts and these stylistic avatars. The result is a less chaotic composition, which allows the typography and illustration to shine. I shrank the buttons down to a realistic size in proportion to the figures so that they do not compete with other elements.
I simplified the designs, carefully removing non-essential elements and brightening the tone. The typography here supports the austerity of cold-hard-facts and these stylistic avatars. The result is a less chaotic composition, which allows the typography and illustration to shine. I shrank the buttons down to a realistic size in proportion to the figures so that they do not compete with other elements.
