Marketing
2024
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
This is a classroom project that explores marketing deliverables for brands such as HelloFresh. It was my objective to create a system of branding that engages a target audience to use their services.
Sketches:
Pictures of the meals provided and images of food prep keep my concepts consistent with the brand. I incorporated seasonal recipes and current promotions such as HelloCustom, with emphasis on their flexible recipes to cater to an individual's dietary preferences.
Pictures of the meals provided and images of food prep keep my concepts consistent with the brand. I incorporated seasonal recipes and current promotions such as HelloCustom, with emphasis on their flexible recipes to cater to an individual's dietary preferences.
Color:
The HelloFresh brand uses light and dark green, black and white, and muted or neutral colors.
The HelloFresh brand uses light and dark green, black and white, and muted or neutral colors.
Social Media:
The HelloFresh Instagram page is a popular place to announce new and exciting recipes. These mockups feature an autumn spread, the Free Breakfast promotion, and a new recipe that mentions the chef's social media page.
The HelloFresh Instagram page is a popular place to announce new and exciting recipes. These mockups feature an autumn spread, the Free Breakfast promotion, and a new recipe that mentions the chef's social media page.
Printed Mailers:
We have all seen these flyers in the mailbox, which can include rich imagery and promotional coupon codes for new sign-ups. This helps generate new clientele.
We have all seen these flyers in the mailbox, which can include rich imagery and promotional coupon codes for new sign-ups. This helps generate new clientele.
Website Homepage:
This webpage layout opens with a space to enter promotional codes, so that new clients do not have to click through any extra buttons to get started.
This webpage layout opens with a space to enter promotional codes, so that new clients do not have to click through any extra buttons to get started.
A carousel features meals by dietary category to cater to its clientele. Many people choose HelloFresh to support an individualized diet and lifestyle.
I included imagery of people in the kitchen to connect with viewers. The mother and daughter image is heart-warming and coheres to HelloFresh visual motifs.